Looking back now, it is difficult to imagine that this 1300-Crore asset company with over 1600 employees and over 1000 healthcare products among which a few are household names, started less than three decades back with just 4 founder-employees and a dream to turnaround the entire industry.
It was a dream that was soon to take wings. The four who started it all were brothers from a small town, and were instrumental in bringing this startup to a point where it is now recognised as a professionally-run outfit with well-defined departments and roles.
However, Wings wasn't started with an eye on growth. The motivation behind it was the state of the pharma industry. Back then, quality medicines weren't available to all. Not only because they were expensive, but also because their distribution was restricted to larger cities. The brothers first step at addressing this was to start distributing medicines. The next was to use the knowledge they picked up from the market to start manufacturing generics, while maintaining quality, reducing prices, and pushing into newer and far-off markets.
When it all began
With Wincold, and DiCLOWiN Plus , Wings proved that quality healthcare needn't come at a price. It also proved to be a success, selling more than 3 lakh tablets per month. Seeing the demand for affordable, quality medicines, Wings started on an ambitious nationwide rollout.
Expansion.. A push into newer markets helped Wings understand their need for holistic healthcare. This understanding was immediately backed up by plans and efforts that opened up new boundaries for the company. Wings now started manufacturing quality healthcare products that touched people's lives in more ways than one. Besides tablets, a host of other life care products like capsules, syrups,creams, gels, cosmetics and shampoos helped expand the portfolio to fill the need-gap.
This modern infrastructure with expanded capacities called for a larger,varied and a highly-skilled workforce to bring to life the vision with which the company was founded. From just 10 highly motivated individuals, Wings soon expanded to more than 600 professionals, handpicked to take the company to its next level of flight.
A growth like this couldn't have been possible without a vision, And it was this vision that made the company shift its manufacturing and R&D centres to a more strategic location - Baddi, Himachal Pradesh. The SEZ in Himachal Pradesh is an ideal location for the pharma industry, with all key and support functions in close proximity. Having set up 3 modern plants armed with the latest technology, Wings could push its agenda of making quality healthcare affordable because of the economies of scale.
Proof of which, is the growing demand for the company's products, and in the WHO and GMP certification that the company has been awarded for employing best practices. WHO-GMP certifications of Wings manufacturing facilities are a testimony to its compliance with the World Health Organizations international norms.
The state of the art facilities produces new and advanced formulations with a balanced blend of the highest quality ingredients and the most technologically advanced processes.
Bringing all related divisions like Sales, Supply-chain, Marketing, HR, IT, Legal and Finance in one strategic location soon paid dividends, and the company spread its wings to every state in India. Finding its way from the factories to every household through 26 company depots, 3000 distributors and millions of chemists across India.